What are the best influencer marketing tactics to drive sales?
This Article was first Published in BuzzGurru.com
Successful brands, which keep up with the times, now include influencer advertising campaigns in their marketing strategy. This is not surprising — promotion with opinion leaders is one of the most effective ways to reach the target audience on social media networks and increase sales for an optimal budget. So, how to use this tool correctly to get the required results? What are the best influencer marketing practices in 2022? Let’s find out!
What is influencer marketing?
Influencer marketing is a tool for promoting products and services on social media networks. Brands collaborate with opinion leaders, who advertise their products or services on their pages on popular platforms such as YouTube, Twitch, Instagram and others. The success of such campaigns is ensured by the time-tested principle: people are more likely to trust the recommendations of those whose authority is high enough for them. The concept of promotion can be varied and depends on business goals and the specific of a particular opinion leader’s channel, but the main rule of influencer marketing communications is that they should be native and unobtrusive.
If brands choose the right influencers for the advertising campaigns, their subscribers are more likely to become interested in their offers and convert into customers after seeing the ad at once or in the future.
Is influencer marketing effective?
- Your target audience uses the selected social network and they are ready to consume your ads. For example, you have chosen Facebook as a platform for promotion, but nothing works out because your target audience is concentrated on TikTok. Or they are on Facebook, but not really going to be involved in their favourite influencer’s new post during the working communications they carry out there. So, before choosing a social network and opinion leaders to place ads, make sure that the right people at the right time will see it.
- You selected the right opinion leaders. How to understand that influencers are suitable for promoting your brand? Well, the portraits of their followers should match the portraits of your clients. Therefore, carefully examine the content and subscribers of opinion leaders before offering them cooperation.
- The ads should have the right tone of voice. It is very important to trust the influencers during the preparation of an advertising message. Give them more freedom of creating an advertising post or video! It will turn out to be a productive cooperation because opinion leaders know how to reach the audience, and you or your marketers know the levers to move so that followers click on the link and go to your site.
In general, the effectiveness of influencer marketing highly depends on whether it suits your product type or not. To check this, before choosing any of the tactics for influencer marketing, go through the important points below:
Can influencers really drive sales?
Sure! For example, Daniel Wellington, a Swedish watch brand, made about $230 million revenue in 2016 and has sold over 6 million watches with influencer marketing campaigns. Well, we almost guarantee you’ve seen their ads yourself on Instagram or YouTube!
Daniel Wellington has grown, thanks to influencer marketing. They gave out watches to influencers for free and asked them to advertise them in their posts and videos. They also gave special discount coupon codes for potential buyers. Believe it or not, this widely known and represented in multiple countries brand started with an initial investment of $15,000.
So, if applied correctly, influencer marketing can be a great tool in achieving your sales goals. However, it is worth remembering that influencer marketing is not a general key to big sales, but one of the tools that can be very resultative. It is recommended to be used in conjunction with other types of promotions, which are relevant for your brand: such as SMM, SEO, search engine advertising, targeting, etc.
How do you increase sales with influencer marketing?
When you’ve chosen the perfect opinion leaders to promote your brand, it’s time to figure out which influencer marketing practices are the best for boosting sales.
- Give the influencer a discount promo code. Lowering the price of products can substantially drive sales and attract new customers, like in the case of Daniel Wellington. Tell potential buyers that the discount is valid only for them and limit the period of time when they can use it. Thus, consider the possibility to provide opinion leaders with a promo code and let them place it in their advertising posts or videos. It will also help you to track your customers and measure the ROI of the campaigns.
- Create an exclusive offer to promote the product through influencers. The same principle works here as with a personal discount promo code. Sales are increasing because customers, along with the main product, also receive something in addition. This can be, for example, another product as a gift, free shipping, a discount on the next item, and so on.
- Develop a product together with influencers. This is an influencer marketing tactic when you allow opinion leaders to your production. For example, if you have a local coffee shop, the influencer can create a unique dessert with you, which you will sell on his or her behalf and thus raise sales at the expense of fans.
- Invite influencers to become affiliates. In this case, they will receive a percentage of sales. Opinion leaders will be directly interested in the sales drive, so they will advertise your brand more often and diligently.
BuzzGuru.com is an online platform that helps companies and individuals to get their message out to the public. It provides a variety of services such as content curation, content marketing, influencer marketing, and more. With , you can create campaigns, track results, and measure the impact of your efforts. BuzzGuru also provides insights into what content is performing best, and helps you to identify trends and opportunities to expand the reach of your campaigns.
Influencer marketing best tactics & practices
Originally published at https://www.linkedin.com.